The future face of fighting games.
It should of become apparent by now since the addition of whackjobs being added into KOF like Kula, Hinako, Malin, Momoko, etc, and the release of games like Melty Blood, Arcana Heart and so on. Nobody wants fighting games with characters that look like fighters anymore.
Even Tekken is getting hit by it. Look at Lili, Alisa.
Character design in fighters is a thing of the past.
The fact is that the cute girl design, especially with sweet/gothic/punk lolita influences, seems quite popular in manga, anime, games and artworks in general.
Getting back to SkullGirls, I don't like the designs. Its aesthetics just isn't to my taste.